What is Nord?

It’s a premium brand of musical keyboards from Sweden that are actually assembled by hand. From organs to synthesizers, their products have been reputed to be simply amazing and exquisite. And to top it all, they look so well crafted that they exhibit a certain attitude being distinctively red and all.

I’ve been hearing and reading of this brand before. But I never actually got to see one. That is, until a couple of weeks ago.

I was lucky enough that I got invited to the grand launching of Nord here in the Philippines. The event was hosted by Lyric, who is the company responsible for bringing in the said brand locally.

The event was graced by featured performances from Fuseboxx, Mike’s Apartment, and Cruz’in. While being treated to the excellent band performances, I had the chance to get some snaps. I’m sharing here just a few of them:

That night, I personally witnessed what talented musicians can do with just some of those bright red keyboards. I was at awe while I witnessed the talent of the different keyboardists with the matching versatility of their red instruments. It was one hell of a swing. From “progressive rock” to “soul music” then to “jazz fusion”!

Simply fantastic is how I would personally describe that night! Oh, and did I mention that the Nord keyboards were red?